Colour is an amazing gift in life. A blessing of visual flavour.
It influences an individual’s perceptions whether they realise it or not.
Colour can be used to attract attention and identify a certain style. A person will generally make an assessment of a brand, object or space within the first 90 seconds and 90% of that will be based on the colours used. It is important however, to note that the psychology of colour can affect different people in different ways. Factors such as age, gender, and culture all play an important role.
We could write for hours upon hours about colour and it’s power and influence, so instead of writing the world’s longest blog post, for the sake you, our reader, we will breaking down the subject bringing you regular doses of related posts to inspire and enlighten you to the depth and beauty it adds to our world, sign-up to follow along.
Lets start at the very structure and core of colour theory.
The Colour Wheel
Our starting point is the 3 primary colours; Red, Yellow, and Blue. These are referred to as primary because they cannot be made by mixing any other colour together. They are the 3 pillars of all colour.
When you mix equal parts of Red, Blue, and Yellow together you will create Brown, which in the colour world is a neutral mix of colours.
Now when you mix 2 primary colours together in equal parts you will create a secondary colour. The make up the secondary colours are:
Red + Yellow = Orange | Blue + Yellow = Green | Red + Blue = Purple.
Now take it one step further. When you mix an equal part of a primary colour with an equal part of a secondary colour you create a tertiary colour, for example:
Blue + Green = BlueGreen & Red + Orange = RedOrange
Opposite colours on the colour wheel are referred to as complimentary colours. For example: red is positioned directly opposite the colour green. Green and red are complimentary colours. But why are they called Complimentary colours? Because when you mix equal parts of Red and Green (or Blue + Yellow) together you create that neutral brown, as we mentioned above. Hence, completing the colour circle, and complimenting each other.
With this knowledge future articles on colour should make a lot more sense. We will learn how colour affects mood, styles, perspectives. We will learn where certain colours derived from and how they were discovered over time. We will teach you how to create colour pallets from ordinary moments in life and what to do with them.
There is definitely more to colour than just first appearances. They have personalities, and should to be known, understood and deeply loved! Can you tell we are passionate about colour? What is your favorite color, how does it make you feel? We would love to hear from you!