Colour and Play – by Emily Cunha


From the moment you open your eyes, colour is everywhere, seeking attention, drawing the eye, able to soothe, excite, stimulate.  

Our babies are born with blurred vision, so until six months old, science recommends offering bold, contrasting graphics and colours for visual stimulation.  Babies like this best because it’s what they can see best.  From around six months, their eyes have learned to focus, so interest grows in vibrant colours.

It’s thought colour preference develops from just four months old.  By just six months old my eldest exhibited a firm preference for any shade of blue, later branching out to purple.  My four year old still unvaryingly asks for the green option – green plate, green cup, green lollipop…

Your first impression counts, and colour creates an instant aesthetic impact, but beyond that, it can affect your mood and impact on learning, healing, behaviour and well-being.  

I launched Sensory Play Kuwait with my friend Tammy Croft almost one year ago, producing a premium range of natural sensory play products to stimulate children right from birth and help to develop fine and gross motor skills, basic math, science and English skills, through creative and imaginative play.  Everything we supply is made using non-toxic or edible ingredients.


When we launched our aim was to have a little fun, involve our children and keep ourselves busy.  As we have developed and refined our recipes and product list, we’ve built a real passion for the process of creation and growth of play opportunities in a country where messy play is not always a familiar concept.  We have now exported our products to Dubai, Pakistan, Bahrain, South Africa, England and Saudi Arabia.  In April this year we were honoured to be invited to present a workshop on messy play in the “Let’s Play” series at Sada Educational Center for parents of children with cochlear implants.

We aim to stimulate as many senses as possible with each play pack or favour set.  Our products are designed to be bright and engaging, to seize a child’s attention.  As often as possible we include multiple colours, in order to provide additional learning through play opportunities.  

For example, multicoloured waterbeads are oodles of fun to scoop, roll and bounce, but you can also sort by colour (or size), which is one of the first steps in mathematics (grouping by common characteristic, comparison).  Colour identification and talking about shades also helps to grow communication and language skills.

With a product like playdough, we tend to provide colours suitable to the play scenario in a themed kit, but try to ensure they can be used for colour mixing also – the blue and yellow in an under the sea themed kit will make green when mixed together, or yellow and red to make orange in a jungle themed kit.  This is a great introduction to science and art, and of course moulding the dough builds hand strength and motor skills.

One of our most popular playdough kits lacks any colour – at first sight.  Our colour surprise playdough pail comes with up to six balls of white playdough, a rainbow playmat and rolling pin.  As you start to play with each ball, it will develop a colour and you end up with six balls of various different colours that you can use as is or mix to create even more colours.

“As a teacher I really appreciate the thought and effort you have put in on a professional level but for me personally it means I can be a hands-on mum when at home – Client comment

Our product line includes options in favour and play pack size baby sensory baskets, lentil boxes, rainbow rice kits, waterbeads, a range of large and travel sized playdough kits, slime, flubber, magic bath beans (which hatch a surprise sponge creature in warm water), bath surprise balls (fizzing bath bomb to colour the water with surprise sponge creature in the middle), sensory writing tray with spelling and counting flip book and craft kits.  

Happy mess-making!


{In their lives before children, Emily was a Kiwi lawyer and Tammy a South African accountant (no wonder they are a natural fit as business partners).  Somehow, they went through the looking glass and down a rabbit hole and ended up developing a crafty and creative sensory play business in Kuwait}

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