Scented IDentity

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Have you ever noticed how a smell can remind you a person, place, or moment in time? It has always intrigued me how memories can be triggered by our senses. Whenever I wear something my mom has worn it smells like her perfume and it makes me smile. One day while wearing one of her shirts my oldest said, “You smell like Mimi.” It made me want to find a scent that would be my own, so when an opportunity came up to take a workshop on perfume and create my own custom scent I was thrilled.

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I first learned about ID perfumes through a FB community post by a friend sharing about her collaboration with Idit the owner. The two tennis mates had created a beach inspired line of diffusers, combining Diane’s loves of the beach and collecting sea glass and Idit’s expertise. The diffusers have been a huge hit in our community!

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Idit started the workshop off by sharing a bit about her background. She used to work for a few big name cosmetic and body care companies, where she gained her knowledge of scents, marketing strategies, and theories about what people like. Hilariously, she  also learned that the most popular lines were actually her least favorites and it made her wonder if there were others out there who felt the same. While at an intense perfume and scents conference she was struck with inspiration: what about custom scents? She was so inspired and excited about the concept of customized scents that she decided to create her own personalized-perfume shop.

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Next, she shared a broad history of perfume to include the Egyptians and Napoleon’s affinity for carting around his custom scent as he attempted to conquer the world.  Idit also, educated us on the differences between eau de toilette, eau de perfume, and perfume, which essentially comes down to how concentrated the essential oils are in each (see what i did there ;-)). Then she tested our senses of smell with a few commonly used oils, only half of which I could identify. It was fascinating! I found myself making connections to what I know about the psychology of color, including the concept that they both trigger memories and feelings! I know, NERD ALERT!

When it was time to create our own scents we learned that perfume is two tiered, the top scent that fades after a couple hours and the base which remains well after.  To create the top tier of our scent Idit had put out several bottles of essential oils labeled with traits or characteristics. She instructed us to select a few traits that described ourselves and then smell them to see what three we were attracted to most. My final three were not surprising creative, innovative, and passion. The other girls selected oils ranging from sexy and romantic, to peaceful and calm. It was hilarious to see what we were all drawn too. Every single mixture was different.

Then we each filled out a personality surveys with questions about our favorite drinks and how we wear our hair. The survey would help Idit to guide us to a good base for our unique tastes. We then combined the three oils to our base selection to achieve our custom scents. It sort of felt like chemistry class with the beakers and measuring, but way more fun!

Idit challenged us to name our scents, which was a bit tough. I landed on Salty Redlines, because my scent ended up being a refreshing, laid back scent like the beach and redlines are a part of the creative process. Of course I was inspired and made a quick graphic just for because.

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The whole workshop was such a unique experience. Idit is lovely, down to earth, inspiring, and engaging. We got along so well that we are talking about collaborating on something in the near future. It is so fulfilling to work with and support other momepreneurs! Thank you again Idit for the fabulous time!

If you are in Israel, I highly recommend checking out her stylish studio and taking a workshop. You can also check out ID perfume on Etsy and follow them on Instagram and Facebook.

Cheers,

kdg

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